Steve Morris, Morgan CEO, Lee Jenkins, Morgan 3 Wheeler technician, Alan Braithwaite, Trans-India Challenge and John Bishop, Morgan Recycling Manager.
* Morgan 3 Wheeler to set on demanding 3,500 mile trans-Indian road trip. * Drivers Alan and Pat Braithwaite to receive full Morgan support.
* 33-day adventure aims to raise £200,000 to support Indian aid NGO Goonj.
An open-air Morgan 3 Wheeler is set embark on its most arduous adventure yet, the Trans-India Challenge. The 3,500-mile, 33-day journey around India will put the 3 Wheeler to the ultimate test as it takes on one of the world’s most demanding road networks.
The Morgan Motor Company has given official backing to the car’s drivers, 73-year-old entrepreneur and philanthropist Alan Braithwaite and his wife Pat. In 1909, the Malvern-based car manufacturer produced its first car, a three wheeler and the new 3 Wheeler, launched in 2011, takes inspiration from this original model. Featuring an 82hp S&S V-twin motorcycle engine and weighing just 525kg, it’s one of the most exhilarating cars on sale today.
Few modifications were required for the Challenge but, to help the car cope with the rough terrain, raised suspension has been fitted by Bury St Edmunds-based Morgan dealer Krazy Horse. The car’s exterior, however, has changed very little and is certain to turn heads in India, where the 3 Wheeler has rarely been seen and, if so, not for many decades. With no roof of any kind, the Braithwaites will be fully exposed to the elements.
Alan Braithwaite, Trans-India Challenge and Steve Morris, Morgan CEO.
The Challenge aims to raise £200,000 to support Indian aid NGO Goonj and fund academic research into Goonj’s ‘circular economy’ model. This sustainable approach recycles urban waste to use as ‘currency’, rewarding rural communities for improving their local environment – such as roads, water supply, hygiene or schools. It mirrors Morgan’s ecological values, for example its use of sustainable woods in the construction of its cars and a zero-landfill policy for all materials.
The Morgan adventure has attracted support from Ralph Lauren, too. Throughout the Challenge, the team will be wearing polo shirts from its Earth Polo range made from thread derived entirely from recycled plastic bottles and dyed using an innovative waterless process.
For Alan Braithwaite, Morgan’s support is a major boost: “We are delighted that Morgan has recognised the significance of the Trans-India Challenge. It will be a massive test for the car, but will certainly put Morgan firmly on the Indian map. With Morgan’s durability, and the materials used in the cars’ manufacture being sustainable and re-useable, this is the perfect choice of vehicle. It is also another milestone in recognising the ‘circular economy’ model championed by Goonj.”
The adventure starts in February – just six months after Alan underwent open heart surgery: He added: “I actually needed more extreme modifications than the car for this trip, but I’m confident we’ll both reach the finish line in great shape.”
The 3,500 mile Trans-India Challenge starts from Mumbai on February 1st, 2020 and take in cities including Pune, Hyderabad, Visakhapatnam, Puri, Kolkata, Patna, Lucknow, Agra, New Delhi, Jaipur, Udaipur and Ahmedabad, before returning to Mumbai at the beginning of March. It aims to visit 11 Goonj centres and projects along the way – WG.